One of the great things about promotional pens is that they get around. Most people only expect their pens to be seen by the first recipients they give them to, but this usually isn’t the case. Pens exchange hands often – about 5 times on average – throughout their lifetimes. This is great news for any company that uses custom pens as brand awareness or marketing tools. As the pen makes its way around the globe, exposure to your custom imprint doubles, triples, quadruples, and so on.
Here’s a great example – I went out to dinner at the local B-Dub’s a few months ago. As we paid the bill, we replaced the waiter’s pen with one of my own. Weeks later, we received a telephone call from a friend who was eating at an Applebee’s accross town. They notified us that they were presented with their bill, and the NDesign Pen was in with their check! I can only imagine the strange path this pen took to get from one restaurant to another.
The next time you’re using writing instruments in your campaign, remember that they might travel to unexpected places. Your imprint should include all of the information necessary to make an impact on people who are totally unfamiliar with your company – even if the pen starts off as a giveaway to those who are familiar with you.
