Should Small Businesses Have A Website?

What does a small  business gain by having a website? Customers! Small business owners need to realize that people aren’t using the yellow pages for anything other than door stops these days (except maybe my wife…that’s another story). In the past year, all three major search engines are skewing search queries towards local even when a user doesn’t include a local modifier. Small Business Owners owners need to not only create a Web presence, but they need to control it as well! It’s possible to create a Web presence without a full site thanks to things like Facebook, Yelp, Manta and other social media outlets. However, you have no control on any of those outlets. You have no say on how they’ll let you connect with customers. You can’t create an email list on Twitter. By relying on “other” sites to house your conversations you’re severely handicapping yourself.

Promotional Pens go the distance

One of the great things about promotional pens is that they get around. Most people only expect their pens to be seen by the first recipients they give them to, but this usually isn’t the case. Pens exchange hands often – about 5 times on average – throughout their lifetimes. This is great news for any company that uses custom pens as brand awareness or marketing tools. As the pen makes its way around the globe, exposure to your custom imprint doubles, triples, quadruples, and so on.